It seems self-evident that radiance doesn't come from a bottle, a knife, or a needle.

Still, according to Grandview Research,https://www.grandviewresearch.com/industry-analysis/facial-injectables-industry, the dermal filler market alone-- reached 3.8 billion USD in 2020.

Not including Botox Cosmetic or the billions of dollars in laser treatments and facial products solely designed to plump the skin by the mechanism of inflammation.

This obsession with plumping the skin by force stems from a deeply-held cultural belief that we revitalize the skin by burning and controlling it.

Newsflash: IT'S NOT TRUE, and it DOES NOT WORK.

Suppose it were true that thinning and injecting the skin gives women a radiant glow...

Why, then, does the plastic surgery market continue to grow?

Why do we keep buying products that don't give us healthy, radiant, beautiful skin?

It's hard to tell or see, because misinformation and consumerism are the literal smoke and mirrors of the internet.

The holistic beauty is gaining a foothold, and "clean" products have become mainstream, even at Target.

Yet, there continues to be a massive disconnect between education, community, and support for the consumer to put the power of radiance back in her own hands.

Putting all the emphasis on single note ingredients, trendy facial tools, and professional treatments, leaving out an essential component- the individual's skill set and self-image at home.

While there are some outliers to this observation, I see an underwhelming amount of attention to supporting women to become their own beauty expert at home.

If you've ever looked in the mirror and felt dismayed with your reflection, the first place to start looking and feeling different starts at home.

After 20 years in the beauty and skin industry, working with thousands of women facing the same challenges, I decided there must be a better way.

You have access to the best, even professional-grade products and treatments online, and elsewhere, but you are missing the Higher Self perspective, and the professional-grade education and guidance to get naturally glowing results.

You've come to the right place if you are ready to stop buying and using skincare without intention, vision or a plan.

The Bright Rites 21-Day Beauty Blueprint is the perfect place to get started.

XO, Amy Wall | The Skintessa