This site has limited support for your browser. We recommend switching to Edge, Chrome, Safari, or Firefox.

The Light Lift is SOLD OUT! But the Beauty magic Club is OPEN

Use coupon code WELCOME10 for 10% off your first order.

Cart 0

Congratulations! Your order qualifies for free shipping You are $0 away from free shipping.
No more products available for purchase

Is this a gift?
Subtotal Free
Shipping, taxes, and discount codes are calculated at checkout

The Downward Beauty Value Spiral

Amy Wall's 10 year before and after reversing the downward beauty value spiral

The Downward Beauty Value Spiral-The Energy Behind Anti-Aging.

I may look like I have it all from the outside, but I have struggled with self-esteem and a feeling of low value my whole life.

I couldn't enjoy the beauty of my twenties and thirties because I couldn't see and feel it for myself unless it was reflected back to me, by other people, on the outside.

By the time I hit my forties, I was holding on to my youth for dear life and was deeply fearful of the decay and degeneration each year would bring me.

After all, I was told and sold the lie that women depreciate with age.

I was on a Downward Beauty Value Spiral–a term I coined to describe how most women have a sense that they are decaying and losing value with every passing year.

I was not only experiencing this personally but also faced it every day in my work as an acclaimed beauty expert.

I began to recognize that I was helping my clients judge and control the aging process through my "anti-aging" treatment and products. 

Then, I started feeling enormous pain and confusion about the career I had chosen that was supposed to be about "beauty."

My clients and I would laugh about "fighting the good fight," but the fear and resistance we felt about our aging skin became the elephant in the facial room.

The Downward Beauty Value Spiral had far-reaching consequences, affecting every aspect of my life.

I found myself:

  • Engaging in low-value activities and relationships
  • Neglecting self-care due to a lack of time
  • Seeking quick-fix beauty treatments to recapture my youth
  • Failing to nourish my body and mind with the right foods and ideas
  • Spending money and time unconsciously

Ultimately, I was running on empty, desperately trying to fill the void within me.

The devastating effects of the Downward Beauty Value Spiral can show up as an empty well across all facets of our lives and can be incredibly painful if we don’t recognize it and reverse it in its tracks. 

I was deep in the descent when I discovered the one thing that would change it all for me.

The thing that would reverse the spiral, fill me up and allow me to experience overflow in all areas of my life.

Are you ready?

Drumroll, please! 🥁

The discovery that changed everything for me is– it’s the VERY act of resisting and fearing age, that places us on the downward beauty value spiral, allowing all our enough-ness to run out, and disabling us from appreciating in value each and every year.

There isn’t a morning routine, supplement, exercise regimen, cold plunge, fasting program, serum, moisturizer, or mask that can fill you up with radiance and well-th, if you are doing these things to resist and arrest the changes that come with age.

On the other hand, as the noted psychologist, Carl Rogers said, "THE CURIOUS PARADOX IS THAT WHEN I ACCEPT MYSELF JUST AS I AM, THEN I CHANGE."

So then, this is our work (ahem, play); to love ourselves exactly as we are in this very present moment, and to start cultivating a different relationship to Beauty.

One that is minus the fear, projection, rejection, separation, limitation, conclusion, or computation, about what is or isn't possible with regenerating radiance.

When we practice this, we become filled to the brim with our own enough-ness and light so that we can experience the joy and beauty that comes with each stage of our lives.

From this place of overflow- skincare products, regimens, routines, and rituals can have a remarkable effect and impact on our psychology and physiology. 

The act of touching yourself, while looking in the mirror, and feeding the living fabric of your being becomes an act of reverence and love, not judgment and control.

This kind of Beauty can calm inflammation, lengthen your telomeres, improve your self-image and restore your radiance and glow, all without freezing, injecting, cutting, or controlling.

It is the road less traveled, in the world of beauty, but when you reverse the spiral with your own beauty energy, you widen the path for every woman that has gone before you, and every girl that’s coming behind.

Love, Amy

P.S. The image above is my 10 year, before and after reversing my beauty spiral.  I am a decade older on the photo to the right.

If you are ready to reverse your spiral and restore your radiance without inflammatory treatments, products and procedures, let's talk!

Send me a message to to get started.


Let's Connect!