My story began twenty years ago when I entered the esthetics industry, fueled by a passion for health and wellness and a vision for real transformation. 

Previously, I had two decades in hospitality, one of which was at a high-profile restaurant, where I thrived in a culture of excellence, mutual respect, and collaboration.

I wrongfully assumed the beauty world would be the same—a place of artistry, transformation, and care.

Instead, I walked into an industry clouded by insecurity, scarcity thinking, and a cutthroat obsession with competition. 

What I experienced wasn't just a rude awakening—it was a stark contrast to what I had known, a system that seemed designed to diminish rather than uplift.

My Industry Initiation: The Hairstylist Who Tried to Keep Me Small

My first booth rental was my first real test. I approached it with the grace and hospitality I had honed in my first career, believing these values would serve me well—only to find they held no worth here. 

The hairstylist who owned the salon—the same woman who encouraged me to rent a room right out of school—began belittling me in ways that had nothing to do with my work. 

She made passive-aggressive comments about my clothing and criticized many small things, including the way I walked. 

And when it came to my actual craft, she said, "I can't refer clients to you because you don't know how to extract."

The real issue wasn't my technique. 

The truth is I was practicing a barrier-focused, non-inflammatory skincare approach—years ahead of its time.

Instead of curiosity or collaboration, she met me with pettiness and judgment.

The Test That Made Me Unbreakable

Desperate to escape that toxic environment, I sought stability, validation, and a space where my expertise would be valued.

I thought I had found it. A seemingly golden opportunity appeared—a wealthy client who wanted to build a business with me.

I poured my energy, my creativity, and my expertise into the project, believing we were partners with a shared vision.

But behind closed doors, she told a different story.

To her investor husband, I wasn't a partner—I was an employee.

When things quickly fell apart, they sued me for over a million dollars, accusing me of embezzlement and fraud.

It was all lies. 

Lies designed to destroy my career, my reputation, and my ability to rise in the industry.

And, these weren't struggling business owners—they were multimillionaires with a history of aggressive legal action, often using lawsuits as leverage against those who opposed them.

But this time, they underestimated me.

With the help of one million angels and a healthy pinch of grace, I walked away with my head held high and the truth revealed.

Yet, the toll was undeniable.

The exhaustion, the trauma, the betrayal—it seeped into every part of me. 

Undermined but Unbroken

And just when I thought it was over, another familiar face reappeared.

The hairstylist who had undermined me at the start of my career—the one who tried to keep me small—suddenly aligned herself with the very people trying to destroy me.

It was almost laughable.

While I was fighting for my survival, she inserted herself into the drama, fueling the fire, whispering in the ears of those who already wanted me gone.

What was it about me that made them want to team up against me?

Was it my vision? My refusal to play small? 

Or simply the fact that I wouldn't break?

Whatever it was, their efforts failed. 

Because even after being forced out, my work left an undeniable mark. 

The ideas and products I introduced in that business are still being used today, carried forward by the women I would later support, mentor, and employ in future versions of my business.

And that hairstylist? 

She's still watching from the sidelines, waiting for me to fall.

But I never did. 

And I never will.

An Industry Built on Illusion

The worst part? This industry that I thought was about healing and transformation—was never designed for that at all.

It was immature, reactive, and obsessed with illusion.

And in my exhaustion, I started playing the game.

I hired contractors and employees who didn't share my ethics or values. 

I listened to the wrong voices—people who, like me, were just trying to navigate an industry built on impossible standards.

One of those voices came from someone I trusted—a nurse who had started offering Botox as part of her practice. 

She believed she was introducing me to something that could support me and help me look and feel my best. 

She offered it to me for free.

At the time, I didn't question it. 

She was an expert, and Botox was everywhere. 

It seemed like a natural step, something I should do to maintain my image in an industry that rewarded a polished, controlled appearance.

But I didn't see what was really happening beneath the surface.

I wasn't just smoothing away stress lines—I was numbing a deeper truth.

In trying to control my face, I was silencing my own expression, locking myself further into disillusionment and distortion. 

I wasn't seeing myself through my own eyes anymore—I was seeing a version shaped by industry expectations, the influences around me, and people whose advice was driven by their own ambitions rather than my highest good.

(That's why preeminence matters. The people we surround ourselves with don't just influence our decisions—they shape our reality.)

At that moment, I realized I had built my world inside a Borrowed Mirror, disconnected from my reflection and my own truth.

I was trying to keep the outside shiny while the inside was falling apart.

And I had a choice—stay trapped in the illusion or break free.

But first, I quit Botox.

The Wake-Up Call That Changed Everything

Then came the thunderbolt that shattered all my remaining illusions: my husband's breakdown.

He wasn't just a first responder—he was the chief of our local fire department, someone who had spent his life running toward crisis, holding everything together for everyone else. 

But after a horrific accident, the weight of it all came crashing down, followed by his arrest on a federal conspiracy charge—one that carried the possibility of a life sentence.

Everything I had been suppressing, avoiding, and numbing hit me all at once.

This wasn't just his breaking point—it was mine.

I could no longer look away.

The industry's illusions, the expectations I had absorbed, the ways I had abandoned myself—I saw it all with perfect clarity.

This wake-up call forced me to make the choice I had been avoiding.

It was the start of my real transformation—not the industry's version of transformation—not a new product, technique, or treatment—but a full-scale reclamation of my self-worth, my voice, and my beauty.

I stepped off the Downward Beauty Value Spiral and into a different way.

But stepping off wasn't enough—I had to learn how to rise.

That moment didn't just mark the end of my old life; it was the beginning of something entirely new.

It forced me to confront the truth: the beauty industry wasn't just flawed—it was keeping women stuck in cycles of depletion, doubt, and depreciation. 

And I wasn't the only one feeling it.

For the first time, I could see the invisible system at play—the one that convinces women they're losing value as they age, that they have to fight against time instead of aligning with their own radiance.

Escaping Beauty Industry Burnout: A New Model for Success

Once I saw it, I couldn't unsee it.

The beauty industry wasn't broken by accident—it was designed for profit, not empowerment.

It sells insecurity as a business model, keeping women stuck in an endless cycle of fixing, tweaking, and striving for perfection that can never be reached.

The more we believe we're losing value, the more we spend—on products, treatments, procedures, and promises of youth that are never meant to last.

But this isn't just about consumers.

The same scarcity-based system that keeps women chasing impossible beauty standards also traps beauty professionals in cycles of burnout, underpricing, and self-doubt.

We're trained to see our work as dispensable, replaceable, and always in competition with the next trend.

We're told that our success depends on doing more, offering more, constantly upgrading, constantly investing—but never in ourselves, always in the latest product, machine, or technique.

It's a system that keeps everyone—clients and practitioners alike—dependent rather than powerful.

And I knew I had a choice.

I could either keep trying to fit into a system that was never made for me... or I could build something entirely new.

That's what led me to create The Light Lift Method™️—a system that doesn't just change skin, but changes perception, identity, and energy.

It reverses the industry's cycle of burnout, competition, and underpricing.

It empowers practitioners to lead their own movement, rather than working under someone else's.

It redefines beauty as something that flows from within—rooted in radiance, not insecurity.

Most importantly, it is the opposite of the beauty industry that tried to break me.

It fosters a new kind of beauty community—one where collaboration, not competition, is the norm.

The Power of Community & Who You Surround Yourself With

Jim Rohn famously said, "You are the average of the five people you spend the most time with."

This principle holds especially true for estheticians, where our professional circles dictate not just our business trajectory, but our sense of self-worth, creativity, and confidence.

For years, I didn't realize just how much my environment shaped me.

When I was surrounded by scarcity, fear, and competition, I found myself playing small, questioning my value, and making choices that weren't fully aligned with my purpose.

I absorbed the doubts and limitations of those around me—until I made a different choice.

When I started surrounding myself with estheticians who embodied integrity, expansion, and true leadership, everything changed.

My work deepened. My vision sharpened. My confidence grew.

And I finally understood: Success isn't just about what we do—it's about who we do it with.

That's why The Light Lift Method™️ isn't just another technique—it's a pathway to transformation, built on collaboration, mastery, and redefining what it means to be an esthetician in today's world.

Breaking the Beauty Industry's Toxic Cycle

My story may be personal, but it's not unique. Over the years, I've spoken to many estheticians who have been undervalued, manipulated, dismissed, and forced to conform to an industry that thrives on insecurity.

The cast of characters may change, but the script stays the same.

I refuse to let the industry continue trapping estheticians in burnout, underpricing, and self-doubt. 

That's why I created a proven, structured path that helps estheticians step into a higher standard of success and leadership.

It's designed to help you:

- Escape the burnout cycle and create a business that sustains you

- Charge a premium without fear or guilt

- Attract high-value clients who seek transformation, not quick fixes

- Master an approach to skin and self-image that creates lasting change

- Build your own signature beauty brand instead of selling someone else's vision

I know firsthand what it's like to feel stuck in a system that wasn't built for you to thrive. But I also know what's possible when you choose to break free.

We Are the Change We Have Been Waiting For

We are not just estheticians. We are healers, visionaries, and transformative leaders.

For too long, we've been told to fit into a system that was never designed for our growth.

A system that whispers we should compete instead of collaborate, chase trends instead of mastering our craft, and constantly doubt our own worth.

But we know better.

We know beauty isn't about perfection—it's about radiance. It's about connection. It's about seeing the profound potential in ourselves and in each other.

This isn't just about changing a facial technique.

This is about changing an entire industry's soul.

Every time we choose collaboration over competition, we heal.

Every time we price our services with integrity, we reclaim our value.

Every time we support another practitioner's vision, we expand.

The Light Lift Method isn't just my methodology. It's our collective revolution.

We are breaking cycles of burnout.

We are redefining success.

We are creating a community where everyone rises.

This is more than a business approach.

This is a movement.

My trial by fire becomes everyone else's blueprint for authentic success.

Are you ready to be part of something bigger?

Join the movement by applying to The Light Lift Method™️ and connect with our community of visionary practitioners who are changing the face of beauty—one transformation at a time.

Together, we are the change we've been waiting for.